Ingredients & science
What’s actually in the mud.
No mystery, no filler. Mineral-rich clay, naturally-derived acids, and skin-loving oils, each one earning its place. Here’s what they do, and why mud outperforms foam.
Ingredients & science
No mystery, no filler. Mineral-rich clay, naturally-derived acids, and skin-loving oils, each one earning its place. Here’s what they do, and why mud outperforms foam.
Inside the jar
Madra Mór starts with mineral-rich clay and Dead Sea mud, then layers in actives chosen for a specific job. Nothing’s there for show.
The base
Rich in silica, magnesium, calcium, zinc and potassium. It draws out dirt, excess oil and odor through a natural ionic exchange, then leaves those skin-loving minerals behind.
In Shed Safely
Gentle alpha hydroxy acids from sugar cane, sugar maple and citrus dissolve the buildup that traps dead undercoat, so it releases in the bath instead of on your floor.
In Fortifying
A fine, naturally-occurring grit that gives the Fortifying mud its deeper, clarifying clean, paired with apple cider vinegar for a fresh, balanced finish.
In Soothing
Time-tested skin comforters. Colloidal oatmeal, organic aloe, grapeseed and rice-bran oils calm the look of irritation and bring relief to sensitive, reactive coats.
Across the range
Hydrating omega oils plus B-vitamins like niacinamide and panthenol feed the coat for fuller body, softness, and a healthy shine.
In Mobility
A cooling finish that brings comfort to older, stiffer dogs, the reason they melt into the ten-minute Mobility massage.
In Coconut
Coconut-derived lipids deeply nourish the coat for a soft, glossy, irresistibly clean-smelling finish.
Skin support
Barrier-supporting antioxidants that help the skin hold onto its own moisture between grooms.
The finish
Green tea, lavender and citrus extracts give each mud its clean, calming scent. No heavy synthetic perfume.
The science
Foam-heavy washes strip the skin’s natural lipid barrier, the layer that keeps a coat healthy. Mud works the other way: a mineral clay that pulls out impurities through ionic exchange while it replenishes, so the coat comes back cleaner and conditioned.
Just as important
Detergent-free, so it cleanses without stripping the protective lipid layer.
Scent comes from botanical extracts, not a cover-up fragrance load.
Natural, mineral-based formulas, made in the USA and trusted by groomers for 14+ years.
Matched to the need
Shedding, sensitivity, stiffness, dryness: each mud pairs the base clay with the right actives, so you can recommend instead of guess.
Pro & wholesale only
Wholesale is pro-only and approval takes about a day. Stock the muds your clients’ coats actually need.